PRODUCT CAMPAIGN / LIVE ACTION + AI
Café Brasil
FILM 01
Brand & product overview
THE PROJECT
One product range.
Five visual stories.
Commissioned by Saca Audiovisual, I developed the post-production for a five-film campaign introducing Café Brasil’s fertilizer range, how the products work and their characteristics.
I combined footage captured on farms with scenes I generated using AI, alongside editing, motion graphics, VFX and a 3D sequence in the first film. The aim was to bring these elements together into a cohesive visual presentation of the products.
THE CAMPAIGN
From captured footage
to crafted visuals.
FILM 02
From the field to plant nutrition
FILM 03
The challenges of fertilization
FILM 04
Product technology, visualized
FILM 05
Questions & explanations
A CLOSER LOOK
Different techniques.
One visual language.
Farm footage
Supplied live-action footage as the foundation for the edit.
A 3D sequence
Map and location visuals integrated into the opening film.
Motion & VFX
Charts, lines and glow effects supporting the visual explanation.